Can you feel it?

Most of tech feels kinda tired.

iPhone launches that used to inspire now bring yawns.

Apps repackaging gambling by slightly changing the font.

We're told we should want new AI features that we never asked for.

We don't want to make AI-generated emoji slop to send to our homies. Or get bad summaries of texts we could just read. Or have AI draft a birthday message to our mom.

The narrative we've been fed goes something like this: AI will let you outsource all the annoying stuff and remove every element of friction imaginable.

That might be great for your work life. But, you're probably not trying to run your bestie group chats and Friday night adventures like the Navy. The tools of our social life are trying to adopt features that just copy patterns of work.

Tools that promised to bring us closer to our friends don't even mention them anymore. They built business models that incentivize us to forget so we can consume more, not remember so we can cherish. And they've fed us so much that we end up like Katniss—crouched over in the bathroom stalls of President Snow's Mansion, using technology to make room for more overconsumption.

But, we're still hungry.

And the digital Ozempics that block screen time won't fix it. And the Ted Talk critiques and cheeky think pieces definitely won't do the trick.

Instead, what we long for are new memories. Real memories. Not the digital junk food delivered via the instant DoorDash-esque rails of the content industrial complex. Rather, our cravings long for the home-cooked meal of unrushed time with people we love.

We crave to make stories of our own lives, not just watch the ones written for us by others.

What you deserve is not a content factory. You deserve tools for crafting new experiences and memories, not just text.

We envision a world where AI is used to obliterate the obstacles keeping you from spending more time IRL with the people you love.

So, we're building it.